Automation of key processes at each stage is absolutely critical if retailers want to keep systems running efficiently and reduce the likelihood of human error – and to ensure everyone who wants one can grab an end-of-year seasonal bargain.” Equally, it’s also vital to ensure there is an immediate response for any hot fixes that are required for any issues that do crop up.”Īdding to this, Hugh Scantlebury, Founder and CEO of Aqilla, explained: “Santa has it easy and just calls up more of his elves, but for the rest of us, coping with this anticipated demand increase requires a flexible and scalable IT infrastructure – and supply chain, order fulfilment and accounting solutions all need to be up to the job. They need to be confident that production software will remain stable and up and running without any updates needing to be pushed out. Jeff Keyes, VP of Product Marketing & Strategy at Plutora, added: “Retailers should control their updates to key systems on and around the Black Friday / Cyber Monday weekend to prevent downtime. “To add to the pressure, recent research from Fluent Commerce revealed that 42% of people in the UK plan to start their Christmas shopping by Black Friday this year.” “This year promises to pose an even greater challenge with an inconsistent supply chain and labour shortages,” said Rob Shaw, Managing Director EMEA at Fluent Commerce. This year, Intelligent CXO spoke to 10 industry experts to gain their knowledge and advice on what businesses should be doing to bolster their offerings and avoid looming online threats this Black Friday and Cyber Monday.īlack Friday and Cyber Monday can be incredibly chaotic for even the most prepared retailers – websites crash, stocks run out and customers can get frustrated. So how can we use technology to make the most of this busy shopping period?

For retailers, this boom in sales can pose a logistical challenge, especially as so much of our trade has moved online.

Nowadays, ‘Black Friday/Cyber Monday’ encompasses the majority of the latter half of November, with corporate giants celebrating the event for weeks before the actual day. For years now, Black Friday and Cyber Monday have reigned supreme as the biggest shopping days of the year – and they’re only getting bigger.

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